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Click to read the August, 2015 issue! Published 12 times a year,. Covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry. All content in the 20 years of.
The WPP solution was critical to get integrated strategies and flawless execution that were successful for brand and retail. Tony Palmer, Chief Marketing Officer. Anne Jones, VP Shopper Marketing.
A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Tuesday, July 8, 2008. Good stories tap into the deepest part of who we are and the very things that make us human. Stories are memorable and inspiring. For those among us who make and see a lot of presentations in a business context, do you see a need to tell more stories? Links to this post.
Trends in digital marketing and shopper marketing. IS RETAIL SALES DECLINE A CAUSE FOR PANIC? January 15, 2015. On Jan 14, the US Census Bureau reported. Weaker-than-expected month-over-month results in US. The results were naturally tweeted, posted, headlined, shared, and retweeted. In a world where data gets slammed into sound bites and 140-character text strings, a great deal of pessimism circulated around digital media. Even professional analysts and economists sang the blues.
Home to shopper media agencies Capture, Threefold, and Lobster.